In this day and age, shopping is more about experience and purpose, rather than spending money on wants and needs. Over time, the consumers’ behavior changes and so are the platforms they are using. From being a fan of brick and mortar store, they added other shopping channels into the mix, and one of them is online shopping.
This kind of consumer is known as the omnichannel consumer or the millennial shopper. Compared to the past generation of consumers, these shoppers use a number of channels to check and purchase items. Every digital agency in UAE is trying to figure out how to win these consumers over. If you are one of the businesses who is targeting this generation of shopper, these marketing strategies might be able to help:
- Focus on mobile experience
It is said that most millennial shoppers are using mobile devices in purchasing items online. It is because they are always on the go. To bait this kind of user, you need to ensure that you will be providing a robust mobile shopping experience for these users. Creating an easy-to-navigate shopping page will be able to flesh out the mobile marketing experience these millennials are looking for. Moreover, experts in SEO in Dubai advise to utilize the mobile experience to boost a site’s SEO efforts.
- Provide details for options
Digital marketers need to remember that buyers today will not settle for one product before making a decision. Today’s generation of buyers explore other options before they come into a buying decision. To help them complete the process, businesses and marketers would need to provide them with a buying guide that would list down the options and the details about this product. Placing recommended items on the page and providing downloadable PDFs are other ways to lure them in.
- Populate your site with rich content
In marketing, content is always the king. The same goes with digital promotions. You don’t just post an ad or update your e-commerce site and leave it to work on its own. Omnichannel buyers are always looking for reasons to buy a product, and you have to give them one or more. You can do this by publishing and populating your site with content that is subtlety directing them to the product’s page.
- Personalize your message
Gone are the days when marketing is all about providing a generic message to promote a product or a service. Today, users are looking for products and services that they can relate to. You need to ensure that every write-up, copy, and visuals would speak to your audience on a more personal level so you can entice them and pique their interest.