Most retailers focused more on providing their public the product and services they need. But they sometimes overlooked how their business space is affecting their business prospects. More often than not, these kinds of retailers are not keen on their store design and layout.
But many interior design and architecture firms in UAE believe in the importance of store design in the success of a business. A simple as providing the right seating furniture to their customers can increase their chances of selling their products.
If you are in the process of revamping your retail store, here are some design mistakes that you need to avoid:
- Not checking for hidden problems
Some retailers think that they got the best place to sell their items just by scanning the space. However, hidden problems like wrong placement of the AC, electrical outlets installed in hard to reach places, and shelves misalignment can cost you a fortune. It would be best to inspect the space first for these design fails, so you can correct them before the agreed design is implemented in the space. If necessary, get an architect to help you determine these design mistakes, especially the hidden ones.
- Not paying attention to your inventory
When you are designing a retail space, you need to mind your inventory. You need to ask yourself, how many items you need to sell and how many items you need to stock in your back office. The estimate inventory turn can help you determine the space you need to assign to these items, whether in the front store or in the back space.
- Wrong placement of lighting fixtures
Lighting is an essential part of a space design, especially in retail stores. The lights can help to highlight your products and also allow your customers to check out the items you are offering. Placing your light in spaces that will not emphasize your items is a missed opportunity, especially in terms of promotion.
- Ignoring your checkout area
The checkout area is considered as the final stage of the sales process. Given its importance, you need to ensure that this space is well-designed in a way that would leave a good impression to your customers.
- Disorganized product displays
Have you ever been in a store where the items are displayed in a messy way you decided to go? This is a common mistake amongst retailers. You need to remember that your customers have no time to check out each shelf to find what they are looking for. You need to organize your items in a way that customers can check it out easily.